Nutritional facts about cereals

February 18th, 2014 feeding-tips-for-children-–-healthy-breakfast-cereals
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Some cereal brands are now improving the nutritional quality of their cereals but advertising can be misleading too.  With focus on the cereal market, consumers are becoming aware that many cereals contain less nutritional goodies than the advertising may lead one to believe. Often adverts as well as the packaging can be misleading and one can easily believe the cereal you eat is healthy enough for you and your family.


With now increased awareness and more focus on the sugar content of children’s cereals many brands realise that they must improve the nutritional content. However many of these brands have also increased advertising of their many less nutritious products according to reports by the Food Policy & Obesity. Many adverts are directly targetted to children and what many brands may improve their breakfast cereals, they might also target their other related products to children which might not be as healthy.


Roughly children are easily eating about 1 spoonful of sugar in every three spoonful of cereal; this is quite an alarming amount and slowly can cause weight gain if portions are not controlled over the long term. This certainly is not a nutritious option for children to eat every day. Many bigger brands have promised to improve the nutritional value of their children breakfast products and cereals, but the best way to stay vigilant is by always checking the nutritional information yourself. One can contact the brands and companies too if not all information has been clearly provided. For any breakfast cereal to taste tasty and appetising to children or even to adults, be sure there must be some sugar used. It is the sweetness that makes the cereal alluring and appetising no doubt and so to find something that is completely free from sugar might be quite the task in the cereal market. Children are seen as a huge market and the Cereal FACTS report found that the least healthy cereals were the most commonly marketed to children in quite an aggressive manner. Children as young as the age of two are targetted too.


The Cereal FACTS study of 2012 looked at the nutritional content of more than 100 brands and over 300 varieties. Some of the key findings from this study include that while cereal brands may have made small improvements to the nutrition of the children’s breakfast range, they still contain about 56% more sugar than cereals targetted to adults. They also contain much less fibre and almost 50% more sodium, so really your most likely might be eating a healthier cereal than your child perhaps.


The best places to buy healthy cereals for your family would ideally be health food stores and organic shops. You can even make many combinations yourself at home including the popular granola which can be much more nutritious and healthier for our child. You can use honey instead and no salt at all, already your cereal is off to a better start.


Many health food stores sell individual muesli cereal grains and wheat flakes. You can blend and make your own mix whether for energy or for beauty breakfast food by including the omega rich seeds and nuts. Be vigilant and read nutritional information always to be sure.

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  • Believe Cereals Ltd
  • Unit 3 Bell Industrial Estate

  • Cunnington Street

  • London W4 5HB

  • Tel: 020 8742 2000